Database guru Coad launches new venture

Tony Coad, who sold the Calyx Group, the parent company of lifestyle databases NDL International and CMT, to VNU in 1995 for an estimated &£50m, has launched a new company under the NDL International name. NTL is its first client.

Coad says: “The commodity list-rental business is a thing of the past. What we’re into now is multi-media, small, highly targeted audiences who are used to instant media such as e-mail.”

After selling Calyx, Coad joined the Telegraph Group as development director, in charge of putting together a direct marketing strategy and exploiting the newspaper group’s database of reader names and information.

The new NDL already has a claimed database of information on 9 million UK individuals, which it plans to merge with data sources from client companies such as NTL to develop new ways to target consumers. NTL has 3.3 million residential customers signed up for its cable television and telephone services and 1.6 million customers for broadband.

NTL head of customer insight and operations Honey Arneja says that Coad’s “experience at the Telegraph Group is a blueprint for what we wish to achieve. We want to ensure we offer our customers the best partnerships.”

Coad left the Telegraph Group in 2000 to form database and research company Coad Cole & Burey with David Cole and Bill Burey.

After buying Calyx, VNU merged it with rival database company Claritas, before selling it to Acxiom. The NDL name has not been used since 1994, Coad says.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here