The world would be a better place if we could choose our nicknames. Instead of “Four-eyes” and “Fatty” you could be “Ace” or “Stallion”. Or “Brand”.
Destination brand manager Alan Williamson, frustrated at being “saddled with a common Anglo-Scottish name”, has decided to revive the ancient practice of adopting your profession as your name by giving himself the imaginative nickname “Brand”. However, being known as Alan “Brand” Williamson doesn’t seem to quite go far enough for the brand developer. Just to hammer the point home, “Brand” decided that an alias was also needed. So, in true American wrestling style, if you have a branding emergency, you can always call upon “the Marketect”.
The Diary has been unable to ascertain as to whether the Marketect wears a lycra suit that he rushes into telephone boxes to change into when he sees branding disasters unfolding, but looking at Alan’s/ Brand’s/the Marketect’s website, www.brandopia. typepad.com, such a move must surely be in the planning stages.