David Benady had many good things to say about Camelot in his analysis (MW last week), but I was surprised to see us described as “unexciting”.
I can only assume he has overlooked some of our exciting innovations over the past few years – the expansion of the full range of National Lottery draw-based and Instant Win games on to the internet at www.national-lottery.co.uk, on to digital television through Sky Active and even on to mobile phones with our Play by Text service. Camelot now operates the largest interactive lottery in the world, with sales last year up more than 600 per cent.
Then there’s the ground-breaking EuroMillions draw – bringing together lotteries in nine countries and recently offering a record &£77m jackpot – and plenty of new scratchcards (42 last year).
Shoppers at Tesco can also buy tickets at the checkouts, thanks to National Lottery Fast Pay, a world-first service we hope to expand into other supermarkets in the near future.
And there’s more innovation on the horizon. But we’ll keep the details under our hats for now – the excitement might be too much.