McCann Erickson rolls out Mingles boxed product push

McCann Erickson has created a £2m television campaign for Bendicks to support the launch of Mingles and new boxed-chocolate product Gorgeous.

McCann Erickson has created a &£2m television campaign for Bendicks to support the launch of Mingles and new boxed-chocolate product Gorgeous. The campaign breaks this week with a second burst running in December. It will have the strapline ‘It’s the Bendicks that counts’.