Reckitt Benckiser has unveiled a &£7m television campaign for Lemsip, as the cold and flu season sets in. The campaign, created by Cheetham Bell JWT, has been designed to “bring to life” the affection that consumers have for the brand.
Due to break next month, the campaign features an animated character based on a Lemsip pack with robot-like arms, whose mission in life is to help out cold and flu sufferers. The character will do whatever it takes to make sufferers feel better – from mopping brows and massaging heads, to finding door keys or helping choose a new pair of shoes.
Health@JWT account director Lucy Lorimer says: “The Lemsip character epitomises the helping hand and looking after everyone wants when they’re suffering with a cold or flu.”