New Product: Beechams Flu Plus

GlaxoSmithKline is launching a new stick sachet format for its Beechams Flu Plus cold remedy as part of a &£6m marketing drive for the brand in time for the winter season.

The launch, which is similar to coffee shop-style sugar sachets, has been designed as ‘modern, portable and easy to pour’ compared with traditional cold remedy powder sachets.

The healthcare giant hopes it will create a clear point of difference for the Beechams brand, and that the ‘taller’ packs will improve on-shelf visibility without taking up more shelf space.

The stick sachet will be supported by television ads, created by Grey London, which will also support the Beechams All in One range. The ads will break in November. Media buying is by MediaCom.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here