Argos hands financial services brief to Black Hole

Argos Retail Group Financial Services (ARGFS) has appointed direct marketing specialist The Black Hole to handle its below-the-line business following a three-way pitch.

The agency will work on acquisition, retention and customer management for the Argos and Homebase financial services brands.

The Black Hole worked on the launch of the original Argos Card in 2000 and will develop a fresh look for the new Argos Card.

ARGFS marketing controller Katie Wilson says: “We want to revitalise our card communications and customer relationship management strategy, but we also want The Black Hole to develop highly responsive creative work across our entire product portfolio.”

The Black Hole, which was set up 12 years ago, handled the launch of the MBNA and Bank One credit cards in the UK.

Clemmow Hornby Inge handles the above-the-line business for the main Argos brand. Last week it launched a television campaign featuring the strapline “Don’t shop for it. Argos it”.

The campaign aims to remind consumers in the run up to Christmas that Argos offers a unique shopping experience. It marks a radically different approach to the ads the company has used over the past three years, which starred Richard E Grant and Julia Sawalha as Zac and Pam.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here