Argos hands financial services brief to Black Hole

Argos Retail Group Financial Services (ARGFS) has appointed direct marketing specialist The Black Hole to handle its below-the-line business following a three-way pitch.

The agency will work on acquisition, retention and customer management for the Argos and Homebase financial services brands.

The Black Hole worked on the launch of the original Argos Card in 2000 and will develop a fresh look for the new Argos Card.

ARGFS marketing controller Katie Wilson says: “We want to revitalise our card communications and customer relationship management strategy, but we also want The Black Hole to develop highly responsive creative work across our entire product portfolio.”

The Black Hole, which was set up 12 years ago, handled the launch of the MBNA and Bank One credit cards in the UK.

Clemmow Hornby Inge handles the above-the-line business for the main Argos brand. Last week it launched a television campaign featuring the strapline “Don’t shop for it. Argos it”.

The campaign aims to remind consumers in the run up to Christmas that Argos offers a unique shopping experience. It marks a radically different approach to the ads the company has used over the past three years, which starred Richard E Grant and Julia Sawalha as Zac and Pam.

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