British Rally series seeks £1m title sponsorship

Title sponsorship of the British Rally Championship (BRC) could be up for grabs as the series seeks to extend its portfolio of sponsors.

The BRC is sponsored by Kwik-Fit and Pirelli, but is “seeking new partners to take the sport to the next level of popularity”.

A spokesman says that although the BRC is in talks with Kwik-Fit and Pirelli about renewing their deals, it is possible that a new brand could take over the headline sponsorship in a deal that could be worth almost &£1m.

The popularity of rallying in the UK was boosted when Colin McRae won the FIA World Rally Championship (WRC) in 1995. Richard Burns repeated the feat in 2001.

Earlier this month, WRC sponsorship director Richard Heaselgrave left to join UEFA in a senior sponsorship role. Global sponsors of the WRC include Sony PlayStation, Lucozade and Puma.

In recent months, the WRC, along with the FIA GT Championship and A1 Grand Prix, is understood to have been contacted by prominent Formula One sponsors concerned by the threat of a breakaway series.

Five F1 manufacturers and seven teams met at the start of the month to discuss the future and concluded that they had no alternative but to set up a rival series because of the way the sport is being run.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here