Isobel sees off The Bank to win Harrods branding task

Harrods has appointed Isobel to create a brand advertising campaign beginning next spring and lasting most of 2006.

Isobel won the business after beating off competition from The Bank. A spokesman for Harrods has confirmed that the agency will not be retained as the luxury department store’s agency of choice, but has been appointed with this specific project in mind. However, it is understood that Harrods is looking for an agency or group of agencies with which it can form a partnership.

Harrods has been without a retained agency since M&C Saatchi resigned the account in March after only seven months. It blamed irreconcilable creative differences. Harrods then chose to promote its annual sale with a remake of an old Leagas Delaney ad, created in house. Since then, the company has used Ogilvy & Mather for a poster project.

The review does not affect Harrods’ media planning and buying account, which is held by PHD.

Meanwhile, Isobel has created an advertising campaign for Birmingham’s Bullring shopping complex. The &£500,000 campaign, to run across television and radio, and with national press inserts, challenges consumers to acknowledge the excitement and glamour of city life and view Bullring’s central location as a positive factor, using slogans such as “If you want to be at the edge, you’d better be at the centre”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here