McDonald’s has revealed the next stage of its promotion of balance and active lifestyles with the launch of on-pack nutrition information. It is the first time this information has been provided by a fast-food chain.
The new packaging will show information about the level of calories, protein, fat, carbohydrate and sodium in all McDonald’s products.
Nutrition information will be shown using an icon for each element and a bar chart showing the nutritional value of the product and how it relates to recommended daily amounts.
The fast-food chain aims to have the packaging in 20,000 restaurants by the end of next year and across all other restaurants when it is “locally relevant and commercially feasible”.
The promotion will be launched in Torino, Italy during the Olympic Winter Games in February next year.