Month: October 2005

Allsports axes marketing department

Marketing Week

Allsports, the troubled retail chain, has axed its marketing department amid the closure of 92 of its 264 outlets. Administrator BDO Stoy Hayward has decided to make 1,300 employees of Allsports redundant, including the marketers, who were based at the Stockport head office.

Nestlé awarded Fairtrade mark

Marketing Week

Nestlé has been awarded a Fairtrade mark for a new brand of coffee called Partners Blend, as first revealed in Marketing Week (September 22). It is the first of the major coffee companies to gain the mark from the Fairtrade Foundation. The move has caused disappointment among health and food lobby groups such as Baby […]

Lloyds TSB hires senior brand marketer

Marketing Week

Lloyds TSB has hired former Barclays marketer Andrew Gillespie as temporary senior brand marketer with a view to making the position permanent. Gillespie, who left his role as group director of marketing operations at Barclays at the end of last year, will report to group marketing director Helen Stevenson.

B&Q recruits Camelot marketer

Marketing Week

Jo Kenrick has been appointed customer proposition and marketing director at hardware chain B&Q. Kenrick, previously Camelot marketing director, is to take the reins early next year, following a handover period with outgoing B&Q top marketer David Roth, who is leaving to set up a consultancy.

Burberry names chief executive

Marketing Week

Burberry has handed the role of chief executive to Angela Ahrendts, who will take up the position in July next year. Ahrendts is executive vice-president of US clothing company Liz Claiborne, where she oversees womenswear and menswear brands. She will initially join Burberry in January as an executive director.

Premier Foods marketer quits to be ‘nearer family’

Marketing Week

Premier Foods commercial director Dominic Box has left the company without a job to go to. Box, who joined Premier 18 months ago, is relocating to Manchester in order to be closer to his family. His responsibilities, which include the marketing and development of preserves brand Hartley’s, honey brand Gale’s and dairy brand Ambrosia, will […]

SK report criticises ‘finger-wagging’ health campaigns

Marketing Week

Future public health campaigns should draw on the branding expertise of the marketing world, according to healthcare giant GlaxoSmithKline (GSK). The claim follows a cycling event organised by the company earlier this year called Go-Ride-In. The event was held at Manchester’s Sportcity complex and was attended by more than 2,000 people. Go-Ride-In offered a range […]

Marketing Week is top title for recruitment

Marketing Week

The latest BBS readership survey has confirmed Marketing Week as the leading recruitment magazine for marketing professionals. Marketing Week achieved pass-on readership 55 per cent above its total net circulation, compared with its nearest rival Marketing’s figure of 25 per cent. Marketing Week scored strongly in the area of recruitment advertising, with 69,000 of those […]

Incoming Bentley boss quits for US Kia job

Marketing Week

Bentley Motors is looking for a global marketing chief after the unexpected resignation of Len Hunt, three weeks before he was due to start the job. Hunt, who was previously head of Volkswagen’s North American operations, was unveiled as Bentley’s global sales and marketing director last month (MW September 22). He was due to start […]

Marketing is most vital to SMEs – study

Marketing Week

Britain’s small-to-medium businesses are the most likely to cite marketing as essential to their success and also the most inclined to invest in marketing, according to a marketing trends survey from the Chartered Institute of Marketing (CIM). The survey was conducted by MORI. Two-thirds of marketers questioned said that marketing is a high priority within […]

Coca-Cola repositions away from fizzy drinks

Marketing Week

The Coca-Cola Company is repositioning itself as a “total beverage company”, placing greater emphasis on new product innovation beyond carbonated soft drinks. However, one industry insider says it is a difficult task to change consumer perceptions of such an iconic brand and that Coke’s efforts could face “some scepticism in the short term”. And though […]

Brand expert warns Sunny D over parent consultancy

Marketing Week

The makers of Sunny D are being warned by branding experts that recruiting parents to advise on future brand development is “nothing but symbolism” if the move is not backed up with further consumer research. The Sunny Delight Beverages Company (SDBC), brand owner since Procter & Gamble sold the brand last year, is recruiting 12 […]

COI prepares to announce 36m direct marketing agency roster

Marketing Week

COI Communications is set to add two leading direct marketing agencies to its 36m below-the-line roster, following a six-month review. It is understood that Harrison Troughton Wunderman and EHS Brann will be among the 23 agencies on the new roster, which has been slimmed down from 26. The review covered all aspects of the COI’s […]