News International’s monthly property title, Inside Out, will launch on March 16. The magazine, which will have the strapline ’50 per cent information, 50 per cent inspiration’, will target men and women with tips on topics such as how to apply for planning permission.
Nutbrown Mann, the media strategy, planning and buying agency, and Hoatson Carr Partnership, a marketing and PR agency, have merged to form Complete Media Group, to take on both media and PR work.
Commercial radio is launching a week-long initiative to support British music and create new sponsorship opportunities. It is understood that a week of promotion will culminate in a day of programming to be broadcast across the commercial networks. It is expected to happen in May next year.
Unilever has awarded its £40m UK outdoor media planning and buying account to Kinetic, following a pitch against incumbent Concord.
The Co-op is reviewing its £20m media agency arrangements as part of a plan to roll out all its brands under a single identity.
Executives at free newspaper Metro are in discussions over how best to extend the brand and are considering magazines, online publishing and podcasting. The Associated Newspapers-owned freesheet, which launched in 1999, distributes more than 1 million copies a day with an estimated readership of 1,800,000. Now Metro bosses are considering how to take the brand […]
Title sponsorship of the British Rally Championship (BRC) could be up for grabs as the series seeks to extend its portfolio of sponsors. The BRC is sponsored by Kwik-Fit and Pirelli, but is “seeking new partners to take the sport to the next level of popularity”. A spokesman says that although the BRC is in […]
The outdoor industry says it has been saved from “disaster” following a decision to amend planning laws covering advertising campaigns. The Outdoor Advertising Association (OAA) and legal advocacy expert AS Biss & Co have successfully challenged proposals – currently being presented to Parliament as the London Local Authorities Bill – which could have resulted in […]
Search marketers are declaring their support for Google over its decision to scrap agency commission in Europe, in a move that strikes a blow to the Institute of Practitioners in Advertising Digital Marketing Group (MW last week). Dedicated search agencies say the issue is not new and that, while the loss of commission is a […]
Lastminute.com has signed up to partner Pigsback.com, the UK reward-based consumer site, to offer travel services, content and technology. The deal gives Pigsback access to six of lastminute. com’s product areas, including flight search. Search results and transactions will be handled by lastminute. com, while Pigsback will be responsible for allocating its PiggyPoints loyalty rewards. […]
New Scientist, the science and technology magazine, is testing a podcasting service, with the aim of including audio ads. The first edition of the nine-week pilot launches next week. People will be able to listen each week to a 15-minute podcast available via download.
IPC Ignite!’s NME music title has relaunched its website to make it more user-friendly. It has also increased the focus on exclusive video and MP3 content through a new media player section. Full-service creative agency I-D Media and IPC Ignite!’s in-house team worked together on the revamp.
SimplySwitch.com, the independent comparison service, has launched a broadband comparison service. The calculator from SimplySwitch.com is designed to help users find the best deals from the leading suppliers.
Video Island, the online DVD rental service and operator of ScreenSelect.
Mad Dog Mobile has struck an advertising deal with Nestlé UK to promote its new mobile content website aimed at teenagers. The site, www.maddogmobile.com, provides an online community for teenagers to chat and earn points (or ‘bones’) for free mobile content. It has teamed up with Nestlé for its ‘Blast from the Past Retro Ringtone’ […]