Carat has been chosen to handle the £25m Abbey and Cahoot media planning and buying account.
Carat has been chosen to handle the &£25m Abbey and Cahoot media planning and buying account. It pitched against incumbent MindShare, OMD and Universal McCann for the one-year contract.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.