COI Communications has shortlisted five teams of agencies for the Department of Health’s &£25m anti-smoking drive. They are Abbott Mead Vickers.BBDO with PHD and Craik Jones; BBH with Manning Gottlieb OMD and WWAV Rapp Collins; MCBD with Mediaedge:CIA and Kitcatt Nohr; DDB, Zenith Optimedia and Chemistry; and Farm, Naked and Personal.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.