Comprehensive school launches marketing agency

A comprehensive school is hoping to team up with brands such as Adidas and Orange after setting up its own marketing services agency. The company is part of a project aimed at encouraging enterprise among students and generating income for the school.

Denefield School, near Reading, has set up Inschool Media and the agency has a brief to “create campaigns with trusted brands that give something back to the school”.

Inschool has already signed soft drinks brand T&T Beverages to sponsor the school gymnasium and is also in talks with Adidas over the sponsorship of gym equipment. Inschool also hopes to attract interest from mobile operators and music brands.

Students have drawn up a list of brands they would like to work with, and also listed “bad brands”, including Coke and Mars, that they do not wish to be associated with.

Inschool Media managing director Layla Rey insists that the initiative is not designed to “slap” branding across the school and it is believed companies such as Nike, Coke and Pepsi will not be allowed to advertise.

The agency, which is owned by the school, is hoping to sell its expertise to more schools to help them raise funds. It is part of Denefield Enterprises, which has a number of different arms.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here