Suzuki Automobiles is launching its first global television ad campaign for its flagship 4×4 Grand Vitara model.
The campaign breaks this week in Australia and New Zealand before being rolled out across Europe and the US. It will break in the UK in January. Nexus/h, Suzuki’s advertising agency for more than ten years, created the campaign, which features couples in different parts of the world driving the car and singing Louis Armstrong’s ‘What a Wonderful World’. The TV ad will be supported by outdoor and press activity and highlights Suzuki’s new global ‘Way of Life’ positioning.
Suzuki Automobiles sales and marketing director David Seward says the campaign ‘completely encapsulates the personality of the vehicle’.