Punjana picks Big to front £1m UK launch

Tea brand Punjana has appointed Big Communication to handle its £1m advertising account ahead of its launch on the UK mainland.

Tea brand Punjana has appointed Big Communication to handle its &£1m advertising account ahead of its launch on the UK mainland.

The Leicester-based agency will also handle the marketing and advertising for the Thompson Family Teas-owned brand in its native Northern Ireland and Scotland, where the brand also has a strong presence.

Big has been appointed to the business without a pitch and it is the first agency with a brief to promote the brand outside its core markets of Northern Ireland and Scotland. Punjana’s last agency of record is Fresh, which won the account from Doner Cardwell Hawkins in 2001, and was the first agency to put it on television.

The brand, which has a history of investing in promotions, is a household name in Northern Ireland through its “Pick Punjana tea” jingle. It has also been a sponsor of the Scottish and Grampian TV weather reports.

Big has been tasked with helping the brand, which is positioned against PG Tips and Tetley, increase its market share and take-up by multiple grocers. A campaign will break in its established markets early next year.

Punjana is understood to favour a late 2006 launch in England.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here