Rainey Kelly scoops £2m Euro brief for Pulsar brand

Rainey Kelly Campbell Roalfe/Y&R has scooped the £2m pan-European advertising account for Seiko watch brand Pulsar following a competitive review.

Rainey Kelly Campbell Roalfe/Y&R has scooped the &£2m pan-European advertising account for Seiko watch brand Pulsar following a competitive review.

It is understood that four undisclosed agencies were also involved in the pitch, which was called earlier this year (MW September 15). Parent company Seiko has been using agencies on a project basis and has not had an agency of record since the start of 2004.

Rainey Kelly has been given a brief to revitalise Pulsar as a “contemporary and relevant” brand. A campaign, running in print and style press, is expected to break early next year.

Mitchell Patterson Grime Mitchell (MPGM) previously worked for Seiko brands Pulsar and Lorus, but the agency closed down in April 2004. It had handled the business for less than two years after it was moved without a pitch from Interfocus (MW August 22, 2002).

Earlier that year, Seiko appointed Universal McCann to handle its media planning and buying across Europe. BKJ&E handles the work in the UK.

Other brands and licences in the Seiko stable include Breil, D&G, Disney and Nike. The company is part of the Japanese electronics giant Seiko Group.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here