In a recent Marketing Week article, a “brand expert” criticised the move by Sunny D’s new owner to set up a Parents Advisory Group, saying that it shouldn’t be used as a replacement for research or as a publicity stunt (MW October 13).
Neither is in fact the case. The aim of the group is to take mums to the heart of our business decision-making processes to ensure that all of the decisions we make as a new company do the best for mums. It will not replace research and it is not a publicity exercise. In time, we hope that everybody will recognise how genuine our aims are.