Beattie McGuinness Bungay has won the £8m advertising account for Sky One after BSkyB ended its relationship with Wieden & Kennedy.
Beattie McGuinness Bungay has won the &£8m advertising account for Sky One after BSkyB ended its relationship with Wieden & Kennedy.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
