DSG International set for £100m marketing review

DSG International, previously known as Dixons Group, looks set to review its agency arrangements as a result of an extensive internal review of its marketing operations.

Elizabeth Fagan, former managing director of The Link, has been scrutinising the marketing spend of the group’s brands (MW July 28), which, apart from the telecoms retailer, include Currys, Dixons and PC World.

It is understood that she has approached an agency/ client intermediary with a brief encompassing all the group’s subsidiaries. DSG uses Walker Media for media buying and M&C Saatchi for all creative assignments, and spent just under &£100m in the UK during 2004.

Meanwhile, confusion surrounds Fagan’s position within the group. She was appointed marketing director after being switched from her top role at The Link earlier this year. She has since been overseeing the marketing review, but uncertainty surrounds her future. She is no longer listed as marketing director at the company’s head office.

No one at DSG was available for comment on either agency arrangements or Fagan’s future as Marketing Week went to press.

The group is in talks with a number of online operations as it seeks to boost its e-commerce offering.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here