IPC rejigs senior roles in women’s magazines

IPC Media has made two key appointments within its IPC SouthBank division, which is responsible for its portfolio of women’s magazines.

Glenda Marchant has been promoted to publisher of fashion magazine In Style. She replaces Matt Downs, who was made director of IPC corporate key accounts last month. Marchant was previously advertising director of the publisher’s women’s general interest arm, where she oversaw ad sales for Woman & Home, Family Circle, and Essentials magazines.

Claire Portis, previously business development director at IPC SouthBank, has been appointed to advertising director for women’s general interest.

According to IPC, the titles for which Portis will be responsible make up a third of the UK women’s general interest sector.

In a separate move, TV Times IPC Media’s television listings magazine, has teamed up with games company 2entertain to launch an interactive DVD game. TV Times’ Ultimate Soap Challenge features over 1,000 questions about soaps, including EastEnders, Coronation Street, Emmerdale, Hollyoaks and Brookside.

It will also feature questions on soaps that are no longer being aired, such as Crossroads, and archive footage from the most memorable soap moments.

The game will be in stores later this month, priced &£19.99.

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