Marks & Spencer is rolling out its Christmas television advertising campaign this week. Created by Rainey Kelly Campbell Roalfe/Y&R, it features a cast getting ready to take the stage, and is set to the song ‘There’s No Business Like Showbusiness’. The execution will be supported by press, poster and in-store work.
M&S’s pre-tax profits rose nearly 20 per cent to &£308m for the six months to October 1, despite tough retail conditions.
Marketing chief Steven Sharp has been promoted to the board as director for marketing, e-commerce, store design and development. He will be responsible for the store modernisation programme and M&S Money’s relationship with HSBC.