New Campaign – Vodafone mobile TV service

JWT has created a television and outdoor campaign for Vodafone to promote the company’s new mobile TV service. The TV ads break on November 21, with the outdoor campaign following from the beginning of December.

A poster campaign will also run on the London Underground from December 16 to 29. OMD handled media planning and buying.

Vodafone announced last week that it had teamed up with BSkyB to launch the 19-channel service.

The poster campaign features some of Sky Mobile TV’s most high-profile channels, including Sky Sports and MTV. It also highlights Vodafone’s Christmas range of handsets, which includes the Motorola V3X, the Nokia N70, the Sony Ericsson v600i and the Samsung z500.

The campaign features Vodafone’s new strapline, “Make the most of now”.

Analysis, page 15

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here