Small hot shops will hit the creative spot

I have nothing but high praise for Motorola’s marketing chief Geoffrey Frost’s bold attack on global advertising networks (“Motorola chief slams creative standards of global networks”, MW last week).

It is gratifying for independent and “creative hot shops” like ourselves to be acknowledged for what instant and creative value we can add, rather than being edged out (often with clients sadly waving goodbye with genuine tears in their eyes), simply for not being part of a global network.

Companies should instead start looking more closely at the “network” of agencies around the table when launching new marketing initiatives or campaigns – this should comprise of hand-picked, best-of-breed, innovative, creative, fast-paced and result-driven agencies, happy to earn their next job on the back of their last one.

Patricia Harriss

Board director

Creative Direction Consultants

Winnersh, Berks

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here