ASA investigates ‘bad taste’ Burger King advertisement

The Advertising Standards Authority (ASA) is investigating an ad for Burger King featuring a cow wearing a BK-branded blanket. The ASA has received 70 complaints about the “&£1.99er”ad for the chain’s freshly baked baguettes, in which the cow appears behind a folk singer in a field.

Viewers have complained that the ad is cruel and in bad taste as it implies that the cow is about to be slaughtered.

⢠The ASA has upheld complaints about a direct marketing campaign for a computer pupil-registration system that was sent to local authorities. The e-mail, from Anteon UK, focused on the apparent murder of a schoolboy to promote its “anti-truancy and first-day contact system” that allows schools to notify parents when pupils do not attend school. It claimed that the device could “help reduce the possibility” of similar tragedies.

The ASA found that the product did not prevent pupils from playing truant and ruled that the use of the child’s death was “potentially offensive and distressing”.

⢠A Wanadoo campaign created by M&C Saatchi has fallen foul of the ASA after complaints from Telewest Broadband and BT.

The rivals claimed the ads were misleading over issues of price and did not follow the rules governing comparisons with other suppliers.

The authority agreed that several claims made in the campaign were misleading and has ordered Wanadoo to amend the ads.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here