Beechwood scoops Tele2 UK business

Beechwood has been handed the integrated advertising account for Swedish telecoms company Tele2.

The agency won the business following a pitch that began in September (MW September 15). It is understood that Beechwood will produce outdoor and press advertising for Tele2, as well as a direct marketing campaign.

Tele2 had no retained agency in the UK, instead taking its creative work from overseas. But sources say the company felt it needed a UK agency to give it a local focus.

Tele2, which ran a high-profile advertising campaign earlier this year comparing its prices with those of BT’s, appointed BLM Media to handle its media planning and buying business in January 2004 following a pitch against Carat, MindShare and Zenith Optimedia. The account is estimated to be worth &£15m and BLM will be unaffected by Beechwood’s appointment.

Tele2, which has a presence in France, Eastern Europe and Scandinavia, called the pitch at the end of 2003 ahead of a major marketing campaign (MW December 11, 2003). Tele2 ended its relationship with Starcom MediaVest, which launched the brand in the UK, earlier that year.

Tele2 and Beechwood were unavailable for comment as Marketing Week went to press.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here