DaimlerChrysler has sold its remaining stake in Japan’s loss-making Mitsubishi Motors. The ill-fated attempt at a global alliance contributed to the downfall of chief executive Jürgen Schrempp. The company is selling its 12 per cent stake to Goldman Sachs.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.