Dog Digital has won a four-way pitch to develop a core website and e-marketing strategy for the newly created National Theatre of Scotland (NTS). The NTS will collaborate with venues, theatre companies and artists to create productions across Scotland and beyond, starting in March 2006. The Scottish Executive has pledged &£7.5m in funding over two years.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.