Fagan exit raises doubts over £100m DSG review

Elizabeth Fagan is understood to be leaving DSG International, formerly called the Dixons Group. It is not thought that she has a job to go to.

Fagan had taken up an unspecified marketing role earlier this year at DSG, having moved across from her role as managing director of The Link, the group’s mobile division. She was appointed Link managing director last year (MW February 5, 2004).

Fagan’s departure will come as a surprise to some in the industry, as it was believed that she was being mentored by Dixons chief executive John Clare, with a view to taking further responsibility at the group.

It is understood that Fagan had asked for a non-existent over-arching role as group head, with responsibility for all DSG brands.

Before her departure, Fagan had been responsible for conducting an internal review of DSG’s entire marketing strategy and operations (MW last week). But her exit is likely to put an end to speculation about a formal review of DSG’s &£100m advertising.

DSG uses Walker Media for media buying and M&C Saatchi for creative assignments, and spent just under &£100m in 2004 on marketing and advertising in the UK.

Dixons denies that she is leaving: “She is a valued and respected member of staff and is still conducting a strategic internal review.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here