Former MG Rover marketing director Steve Robertson has joined the marketing team at Seat. Robertson joins the Volkswagen-owned marque as national communications manager and will work closely with head of marketing Mark McKenna. Robertson, a former Mini brand marketer, was handed the task of promoting the newly rebranded MG Rover in 2000. He was promoted […]
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.