A news analysis published in last week’s edition of Marketing Week stated that consumer Lauri Pastrone stored bottles of Volvic next to cleaning products for two months, causing the water to become contaminated. In fact, the Volvic was purchased two months before the contamination was reported. Mrs Pastrone is understood to have stored the water with the cleaning products for only a very short time.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.