MT1 voice e-mail seeks UK agency

Irish software start-up MagneticTime is looking for a UK agency to handle a six-figure advertising account for its new MT1 software package, which lets users listen to their e-mails on the move.

MT1 translates e-mails into MP3 audio files, which can be listened to on iPods, MP3 players, mobile phones and laptops.

Launched in early November, MT1 is being advertised in UK magazine Stuff and in US titles. It is also being promoted through leaflet distribution in London and New York. MagneticTime chief executive Richard O’Donnell says that he is looking for ad agencies for the US and the UK.

O’Donnell was a founder of US financial and banking software firm Software Architects International, bought in 2000 by Clarus Corporation for $60m (&£34.6m).

He says that the spread of the iPod, internet-enabled mobile phones and e-mail “push” systems such as the one used in BlackBerry devices has created a perfect environment for MT1 in marketing and corporate communications. MT1 is also being marketed for educational and general business purposes.

MT1 is sold through MagneticTime’s website. At present, there is only an English version available, which uses an American female voice. O’Donnell says that British male and female voices can be made available if the UK market prefers them.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here