You’re quite right to note that, as operator of the National Lottery, Camelot has a minimum marketing spend set for it by the regulator, the National Lottery Commission (Lottery Commission courts international bidders for licence, MW last week). You’re also right that in 2004/5 that was calculated at about 1.5 per cent of total sales; but in fact that equates to about &£70m, not &£20m as you state.
Lottery sales for 2004/5 were &£476m, and we’ve just announced a further &£55m rise in half-year sales, marking the longest period of growth in the National Lottery’s 11-year history.
Commercial and operations director
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