WWAV Rapp Collins lands 5m Unicef UK business

Unicef, the charity that supports and campaigns for the rights of children worldwide, has appointed WWAV Rapp Collins as the lead agency on its 5m UK direct marketing account following a four- way pitch.

The charity will also be working with Kitcatt Nohr Alexander Shaw, which pitched against WWAV in the final round, on individual projects. Clark McKay & Walpole and Watson Phillips Norman were eliminated earlier in the process.

Tequila/London inherited the account when it merged with its sister agency TBWA GGT at the start of this year. The review was part of a statutory process held every four years but Tequila did not repitch.

The pitch began in August when Unicef met eight agencies, before going on to shortlist four.

It is understood the review was conducted by Allan Freeman, former managing director of WWAV Rapp Collins West, who is now a freelance consultant.

WWAV will be working with Unicef to raise funds through direct marketing, which makes up half the income raised by Unicef UK.

The activity will involve recruiting donors and managing relationships with existing donors; and the agency will also be working with Unicef to help the charity meet the target it set for a five-year HIV/Aids campaign called Unite for Children – Unite Against Aids.

WWAV and Kitcatt Nohr also work together on the NSPCC and Cancer Research direct marketing accounts.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here