Unicef, the charity that supports and campaigns for the rights of children worldwide, has appointed WWAV Rapp Collins as the lead agency on its 5m UK direct marketing account following a four- way pitch.
The charity will also be working with Kitcatt Nohr Alexander Shaw, which pitched against WWAV in the final round, on individual projects. Clark McKay & Walpole and Watson Phillips Norman were eliminated earlier in the process.
Tequila/London inherited the account when it merged with its sister agency TBWA GGT at the start of this year. The review was part of a statutory process held every four years but Tequila did not repitch.
The pitch began in August when Unicef met eight agencies, before going on to shortlist four.
It is understood the review was conducted by Allan Freeman, former managing director of WWAV Rapp Collins West, who is now a freelance consultant.
WWAV will be working with Unicef to raise funds through direct marketing, which makes up half the income raised by Unicef UK.
The activity will involve recruiting donors and managing relationships with existing donors; and the agency will also be working with Unicef to help the charity meet the target it set for a five-year HIV/Aids campaign called Unite for Children – Unite Against Aids.
WWAV and Kitcatt Nohr also work together on the NSPCC and Cancer Research direct marketing accounts.