A little local difficulty for Tesco’s supply chain

Alan Mitchell’s article on Tesco (MW last week) certainly reveals the commercial advantages of an integrated, demand-driven supply chain. But he seems to have overlooked one fundamental trend in food retailing.

Consumers are increasingly looking for locally sourced food, with the perceived benefits of freshness, low food miles, reliable provenance, healthy local trade and so on. Key players, from Waitrose to Budgens, have already made it a platform for their sales propositions. I’m sure that bright-as-ever Tesco has also built local sourcing into its plans, reflecting the fact that, to a degree, food retailing is going full-circle.

The new retail ecosystem can obviously deliver. But can it satisfy?

Andrew Jolliffe

Founder

Andrew Jolliffe Advertising

London EC1

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