The Advertising Standards Authority has told children’s charity the NSPCC that it cannot show its animated television campaign before the watershed.
The ASA made the ruling after a number of complaints about the Saatchi & Saatchi-created ads, which feature speech bubbles that help children escape or avoid abuse.
The ads, part of the Talk ‘Til it Stops campaign, were already barred from breaks in programming aimed at children.
But following complaints that the ads are upsetting and that the animation is likely to attract children, the ASA has ruled that they cannot be shown before 9pm.
â¢ Three poster ads for Newcastle Brown Ale have been cleared by the ASA, despite being withdrawn by the company after complaints.
The TBWA/London ads with straplines including: “You can’t flog a dead horse. Unless you sell it for glue” have not been deemed too offensive for use, although Scottish Courage had been advised to place them in targeted men’s magazines.
â¢ Complaints about JWT-created ads for Knorr Vie Shots, showing fruit and vegetables going into a smoothie, have also been rejected by the ASA, since they did not mislead viewers about the nutritional value of the drinks.