A major restructure of Lloyds TSB’s group marketing department has left head of marketing Alan Gilmour’s role in doubt.
Gilmour is expected to remain at the bank, but may move sideways. Last month, Lloyds TSB appointed former Barclays marketer Andrew Gillespie in an interim role. He is said by insiders to have taken over some responsibilities previously held by Gilmour and been pivotal in the scrapping of a &£12.5m group media planning review at the 11th hour.
Naked Communications and Zenith Optimedia, the incumbent on both media planning and buying, were contesting the final stages when the review was halted after six months. A spokeswoman cited a change in the bank’s internal priorities.
It also decided to close its Note for Note fundraising scheme at the end of last month, after less than a year. The &£10m corporate social responsibility initiative, intended to emulate the success of Tesco’s Computers for Schools, raised money for music equipment in schools.
Gillespie left his role as Barclays group director of marketing operations at the end of last year. He reports to Lloyds TSB group marketing director Helen Stevenson.
A spokeswoman for Lloyds TSB says: “There are some things going on but no one’s role has been set in stone yet.”