Napster has launched a viral ad, created by Drugstore, featuring a stripper who gets down to her underwear then stops. Text then appears: “30 second previews leaving you wanting more? At Napster, you get the whole thing.” Apple’s iTunes download service includes a preview where users can hear 30 seconds of a track before deciding whether to buy it.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.