Babyliss is launching a home tanning product that uses the same technology as high-street tanning salons.
The Babyliss Beach Bronze product will be available in Boots and Argos in time for Christmas, and is to be supported with a &£2m television campaign created by Beechwood, with media planning and buying through MediaCom.
The Beach Bronze uses an airbrush that applies the tan as a fine spray and the ad will play on this theme. The ad begins by showing a world without colour: a white room, with white light and white skin tones.
The Babyliss Beach Bronze transforms the scene as the airbrush paints colour into the room, demonstrating the home tanning effect of the new product.