New Campaign – Random House

Random House division Arrow is running a three- dimensional billboard campaign in London to back the launch of John Grisham’s new paperback The Broker.

The work is sited on a Clear Channel billboard in the capital, and was devised by the outdoor company’s Create division. It features a giant version of the novel stuck onto a 96-sheet site and uses the strapline “Nothing grips like Grisham”.

The campaign – planned by Total Media and booked through Hyperspace and Posterscope – forms part of a national, 48-sheet drive, which depicts a Grisham reader on a bus surrounded by commuters peering over his shoulder. Random House employees have also been asked to read the book on public transport as an additional promotion.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

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