Random House division Arrow is running a three- dimensional billboard campaign in London to back the launch of John Grisham’s new paperback The Broker.
The work is sited on a Clear Channel billboard in the capital, and was devised by the outdoor company’s Create division. It features a giant version of the novel stuck onto a 96-sheet site and uses the strapline “Nothing grips like Grisham”.
The campaign – planned by Total Media and booked through Hyperspace and Posterscope – forms part of a national, 48-sheet drive, which depicts a Grisham reader on a bus surrounded by commuters peering over his shoulder. Random House employees have also been asked to read the book on public transport as an additional promotion.