New Campaign – Random House

Random House division Arrow is running a three- dimensional billboard campaign in London to back the launch of John Grisham’s new paperback The Broker.

The work is sited on a Clear Channel billboard in the capital, and was devised by the outdoor company’s Create division. It features a giant version of the novel stuck onto a 96-sheet site and uses the strapline “Nothing grips like Grisham”.

The campaign – planned by Total Media and booked through Hyperspace and Posterscope – forms part of a national, 48-sheet drive, which depicts a Grisham reader on a bus surrounded by commuters peering over his shoulder. Random House employees have also been asked to read the book on public transport as an additional promotion.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here