Rank hands ex-Timberland marketer top gaming job

Former Timberland marketer Pat Mitchinson has joined Rank Group’s gaming division as marketing director. She will be responsible for the marketing of Rank’s Mecca brand and the Grosvenor and Hard Rock Casino chains.

Mitchinson takes up the new role following the departure of commercial director Nigel Sibley, who left the company last month.

His role has been split between Mitchinson and former director of purchasing Michelle Jennings, who has taken the title of commercial director – although the role is not the same as that held by Sibley.

Mecca is the second-largest UK bingo operator behind Gala. Its advertising is handled by WCRS, with planning and buying by Mediaedge:CIA.

Mitchinson was European marketing director for Timberland for two years until earlier this year (MW June 2). Before joining the fashion company (MW July 24, 2003), she was director of marketing for Walt Disney Parks & Resorts.

She joined Disney in 2001, after being poached from Mothercare, where she had worked as marketing controller.

Sibley, who joined Rank Group in 1989 and held various marketing positions, left the company last month and has now joined buil- ding and plumbing supplier Wolseley UK as commercial director.

Before joining Rank, he spent five years at Bass Leisure.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here