Renamed Millennium Dome’s owner picks commercial director

Anschutz Entertainment Group (AEG), owner of The O2, formerly the Millennium Dome, has appointed former Virgin Radio sales director Lee Roberts as commercial director. He has already taken over the role. The O2 is due to open in 2007.

Roberts will be responsible for signing up the project’s founding partners. He will be seeking sponsors from a range of sectors, including airlines, car manufacturers, confectionery brands and soft drinks companies.

AEG is redeveloping the Dome site as a leisure complex and has already signed O2 for a six-year naming rights deal and Credit Suisse as the official banking and financial services partner.

Roberts left Virgin in May, following the appointment of chief executive Fru Hazlitt (MW May 12). He was made sales chief at Virgin in January 2003, after the departure of Mark Swift (MW January 9, 2003). He held a number of positions at the station and was part of the launch team in 1993. Former GCap Media head of agency sales Nick Hewat replaced Roberts as sales director.

AEG has also appointed Becky Grote as marketing manager. She joins from the Evening Standard and will report to chief marketing officer Lesley Saville.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here