Internet service provider Tiscali UK is understood to be in talks with advertising agencies about specific marketing projects. It is not known whether the move is part of a wider strategic review or a project-only initiative. Tiscali’s most recent above-the-line ad campaign in the UK features an expectant father outside a delivery room preoccupied with […]
My Agency has won the £2m launch account for Fertell, the first home fertility testing kit, from Genosis.
Filofax, the stationery company, is hunting for an agency.
Spank, the experiential marketing division of outdoor agency Kinetic, has been appointed by Canderel to create a series of ‘nights of indulgence’ in a bid to appeal to younger women.
The Guardian is to restructure its in-house development department and rename it Guardian Creative. It will act as a creative agency for the Guardian and Observer marketing team, taking on DM, sales promotion and ambient work.
Golley Slater has been recruited to create the first above-the-line UK campaign for French shopping catalogue La Redoute. The account will be run from the agency’s Edinburgh office. MediaCom North will handle media planning and buying.
Luminar, the entertainment group, is looking for an ad agency to work across its brands including Liquid and Chicago Rock Café. The review is being handled by the AAR. The company says it is not looking for a media agency.
Abbott Mead Vickers.
The National Health Service has put the whole of its recruitment advertising, marketing and search and selection services, worth &£80m annually, up for tender. The tenders are being overseen by the NHS Purchasing and Supply Agency and also include media planning and buying, the creative account, direct marketing and the digital business. Contracts will be […]
Innocent Drinks has picked Liquid as its first direct marketing agency as part of a &£7m marketing drive planned for 2006. Innocent has also added Exposure to its agency roster. It has been given the brief of creating a live marketing, events and promotions programme, to start in January. Exposure won the task after pitching […]
Abbott Mead Vickers.BBDO has retained its hold on Digital UK’s £10m advertising account after being forced to repitch for the business.
Savers, the health and beauty retailer owned by Superdrug holding company AS Watson, has appointed WFCA to handle its full-service advertising business following a competitive pitch. The Kent-based agency beat M&C Saatchi to win the multi-million pound business. Walker Media was also involved in the pitch. WFCA will create a Christmas campaign that will include […]
Media research company Millward Brown last week launched a tool which it claims offers clients and agencies a new way of examining how consumers build perceptions of brands, as well as what motivates them to spend money. But the jury is still out on whether such systems actually work, or if trying to figure out […]
The Premier League and the European Commission have agreed a compromise over the sale of football TV rights. Matches will be divided into six tranches of 23 games. No single broadcaster will be able to buy all the packages, which will be ‘platform neutral’ to encourage new entrants such as BT and AOL.
WorldDAB, the international promotional body for digital audio broadcasting (DAB), has elected Quentin Howard as its president. Howard is chief executive of UK national commercial DAB multiplex Digital One. He replaces Annika Nyberg, director of programmes for Finnish Broadcasting Company.