Zenith Optimedia wins account for PartyPoker
Marketing WeekZenith Optimedia has won the £1.35m pan-European (excluding Scandinavia) media account for gambling website PartyPoker following a competitive pitch. UK incumbent Carat did not repitch.
Zenith Optimedia has won the £1.35m pan-European (excluding Scandinavia) media account for gambling website PartyPoker following a competitive pitch. UK incumbent Carat did not repitch.
BARB, the television audience measurement body, has indefinitely suspended reporting of data for Sky Plus over ‘quality control issues’. The body has only been reporting the data for two months.
COI has shortlisted Carat, Initiative, Manning Gottlieb OMD, MindShare, Zenith Optimedia and incumbent Universal McCann for its £2m cinema media buying account.
COI Communications has shortlisted incumbent MediaCom and Starcom in the final stage of its press buying review after eliminating Walker Media and Initiative. A decision is due next month…
Starcom Europe Middle East and Africa managing partner Pete Edwards has resigned to launch a start-up agency with Starcom business director Jez Groom, who has also resigned from the agency, and ex-client services director Will Saunders. His resignation was announced to Starcom on Tuesday afternoon. The trio is planning to launch a communications planning agency […]
Random House division Arrow is running a three- dimensional billboard campaign in London to back the launch of John Grisham’s new paperback The Broker. The work is sited on a Clear Channel billboard in the capital, and was devised by the outdoor company’s Create division. It features a giant version of the novel stuck onto […]
Royal Mail is rumoured to be in talks with Carat about extending the Aegis-owned agency’s grip on its &£40m planning and buying account. Speculation surrounds the account, following Royal Mail’s continued refusal to start a statutory review, which was expected earlier this year. Carat’s contract expires in March 2006, but it is thought to include […]
Executives at free London newspaper City AM are understood to be examining the possibility of launching an evening edition and have moved to register the trademark City PM. The daily, launched in September, is distributed on weekday mornings at Tube and rail stations in the City, Canary Wharf, Mayfair and City Airport. Its circulation is […]
Motor sport promoter the Stephane Ratel Organisation (SRO) is set to launch a non-professional series next season and is looking for a top-line sponsor. The Fédération International de l’Automobile (FIA) GT3 series will race at all the FIA GT championship’s European circuits, including tracks such as Silverstone and France’s Magny Cours. The deal, thought to […]
The man charged with persuading the UK public to “go digital” before analogue TV signals are scrapped faces a thankless, seven-year task. Ford Ennals, chief executive of Digital UK, the not-for-profit body co-ordinating the switchover, must inform people that they will need to install new viewing equipment ahead of a date that has been set […]
The sponsorship industry needs to market itself better to would-be clients to make use of its untapped potential, according to a leading sponsorship consultant. In an interview with Marketing Week, Connexus group managing director Alastair Macdonald says there is still uncertainty among marketers over its potential compared to more traditional media. Macdonald argues that while […]
HomeForm, the retail houseware group that owns the Dolphin Bathrooms, Kitchens Direct, Moben Kitchens and Sharps Bedrooms brands, has centralised its &£20m media planning and buying into Brilliant Media. The decision comes after Interpublic Group-owned BrandConnection resigned the company’s press business (MW last week). Brilliant already handled HomeForm’s television work, but now holds the whole […]
Liverpool-based brewery Cains has signed a £1m sponsorship deal with Liverpool City of Culture 2008 as it prepares for the national launch of what it claims is the first “British” premium lager.
Technology investor John Porter has been named executive chairman of troubled online advertising group Deal Group Media (DGM). The news coincides with the company’s admission that full-year profits are unlikely to be more than &£800,000, compared with last year’s &£1.3m. Founder and chief executive Adrian Moss stays in his post, but Porter will take a […]
The Entertainment & Leisure Software Publishers Association (ELSPA) launches a website, askaboutgames.com, next month, to dispel confusion about the age-rating system for video games.