Earl’s Court or Earls Court?

Earl’s Court or Earls Court?

Earl’s Court or Earls Court? It’s a sub-editor’s worst nightmare. The Tube station goes with the apostrophe, the arena doesn’t. However, thanks to he-hasn’t-been-in-the-Diary-for-a-while Purity chief Rob Gray, for an all-too-brief spell it will be Elves’ Court. Or should that be Elves Court? Oh bugger… The rebranding of the Tube station is a promotion for the Santaland Christmas Theme Park, running at Earls/Earl’s Court from December 3 until Christmas Eve. Purity created the look and feel for the show, from “Santa’s magic bibbons” to Norman the naughty gnome and Holly Berry characters. Purity needed permission from the local council to temporarily rebrand the area. Though how it managed to catch the station at a point when the usual hordes of ticket touts were absent remains a mystery. Maybe it had used Santa’s magic ribbons to keep them tied up.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here