Geronimo has been appointed to handle Seat’s direct marketing business following a protracted review. The car marque initially shortlisted incumbent FCBi London, WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw to pitch for the business but added Geronimo and two other agencies to the list at a later stage.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?