InterContinental reviews its £10m Euro ad business

The InterContinental Hotels Group is understood to be reviewing its pan-European advertising business, while seeking new media and direct marketing agencies.

The latest review comes as the hotel chain looks for direct marketing and media agencies across the group’s three brands: Holiday Inn, Crowne Plaza and InterContinental.

The review of the European advertising accounts follows a shake-up of the marketing department which has seen Peter Gowers, formerly executive vice-president for global brand services, given the new title of chief marketing officer.

Leagas Delaney won the &£10m advertising business in 2001 after pitching against M&C Saatchi and Leo Burnett. It is not known if Leagas Delaney has been invited to repitch, and InterContinental has declined to comment on the review.

InterContinental Hotels Group was formed from the demerger of Six Continents in 2003. In 2004 it overtook franchise group Cendant to become the world’s largest hotel chain. This year it announced that it had signed franchise agreements to open five Holiday Inn hotels in the UK. It is also expected to raise more than &£500m by selling off several of its underperforming European hotels.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here