InterContinental reviews its £10m Euro ad business

The InterContinental Hotels Group is understood to be reviewing its pan-European advertising business, while seeking new media and direct marketing agencies.

The latest review comes as the hotel chain looks for direct marketing and media agencies across the group’s three brands: Holiday Inn, Crowne Plaza and InterContinental.

The review of the European advertising accounts follows a shake-up of the marketing department which has seen Peter Gowers, formerly executive vice-president for global brand services, given the new title of chief marketing officer.

Leagas Delaney won the &£10m advertising business in 2001 after pitching against M&C Saatchi and Leo Burnett. It is not known if Leagas Delaney has been invited to repitch, and InterContinental has declined to comment on the review.

InterContinental Hotels Group was formed from the demerger of Six Continents in 2003. In 2004 it overtook franchise group Cendant to become the world’s largest hotel chain. This year it announced that it had signed franchise agreements to open five Holiday Inn hotels in the UK. It is also expected to raise more than &£500m by selling off several of its underperforming European hotels.

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