Internet can keep its own house in order

Coming back to Lindley Baptiste’s rant regarding my comments on the censorship of viral e-mails (MW November 17), which clearly misses the point. Why do we need some subjective bureaucrat to decide what is right or wrong, moral or immoral? Surely that’s our job and the client’s responsibility. In this day and age, due diligence, stakeholder accountability and, errr… laws. It’s called self- regulation, and we’re bloody good at it. Regulation of a market, as we all know, does nothing but stifle creativity well beyond legal requirements, even with television advertising. To suggest it for a medium such as the internet is just patently daft.

David McLagan

Creative director

Farm communications

London NW1

mw.editorial@centaur.co.uk include your home/business address

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