New Campaign – Honda

Wieden & Kennedy’s much-anticipated follow-up to the multi-award winning Honda “Grrr” campaign breaks on Friday. “Impossible Dream” features past and present Honda products, including the very first Super Cub C100 bike produced in 1958 and a H

Wieden & Kennedy’s much-anticipated follow-up to the multi-award winning Honda “Grrr” campaign breaks on Friday. “Impossible Dream” features past and present Honda products, including the very first Super Cub C100 bike produced in 1958 and a Honda powerboat.

Honda UK marketing communications manager Matt Coombe says: “We wanted to illustrate the fact that we are much more than just a car company.” The ad begins with a Honda test-driver lip-syncing Andy Williams’ The Impossible Dream. He rides off on a Monkey Bike but, through a series of edits, goes on to ride and drive several other Honda vehicles, eventually ending up behind the wheel of the powerboat. The test-driver heads off towards a spectacular waterfall and starts to plummet, before rising from the depths on a Honda hot-air balloon to mime the crescendo of the song.

Media planning and buying is by Starcom, with communications planning by Naked Communications.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here